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Illustration and textile design

Ayla Blue Illustrations

Durban, South Africa

Meet Ayla, an artist and illustrator based in Durban, South Africa. Inspired by childhood memories, nature and the magic of everyday life, her work explores the connections between family, friendship and imagination. Ayla worked with Sam to bring Uqobo’s denim range designs to life, adding her own sense of wonder to each illustration.

In the workshop

Watch the story take shape.

Ayla · In the workshop

Craft and process

Textile design and development

Read Ayla Blue Illustrations's story

Hi, my name is Ayla.

I am an artist and illustrator living and working in Durban, South Africa. From a very young age I have always expressed myself through my art, whether that be with a pencil or a paintbrush. I have experience in many mediums and including watercolour, acrylic and oil paint, digital art programs like photoshop and clip studio paint, as well as linoleum relief carving and printing.

My illustrations draw from my own childhood memories and experiences with a focus on the intimate connections of friendship, family and nature, as well as the magical and fantastic. I am inspired by fairy tales and folktales, the beauty of the natural world, animals, but most of all imagination. To translate the quiet contemplation of a daydream into a beautiful image is my favourite challenge to tackle.

I enjoy the challenge of a new project and love to bring a vision to life! I am flexible and able to adapt my style to suit each new project and creative team. I have worked with a number of clients, such as ASI Wise to create a series of educational illustrations used to train physio therapists, and have created a number of Linocut T-shirt designs for Africa Smiles.

I am thrilled to have helped create the designs in Sam’s denim range, and hope you love them too.

Our collaboration

Sam has known me all my life, which made working together on Uqobo feel especially meaningful. I loved bringing her denim daydreams to life through my illustrations and being part of something she had imagined for so long.

From their hands to yours

Explore the pieces.

Browse the collection

Selected denim pieces illustrated in collaboration with Ayla and made by iMaterial.